Poipoia, kia puāwai.

Poipoia, kia puāwai.

Supporting
whānau to thrive.

Supporting
whānau to thrive.

Find out how

Poipoia, kia puāwai.

Supporting
whānau to thrive.

Find out how

What is Gen2040?

The Gen2040 Project is supported and funded by the Ministry of Health. Gen2040 is a long-term equity initiative that began in 2019 with the vision that by the year 2040 pēpi Māori of today would be thriving rangatahi. An equitable generation in the year 2040.


By recognising the barriers to equity and the opportunities for the future, this project aims to support empowerment and ensure all individuals and communities have access to the resources and support they need to thrive, starting before birth and across the lifespan. This includes addressing disparities in healthcare, education, employment, income, and housing.

Find resources

The Vision

Imagine. It is the year 2040, it has been 200 years since the signing of Te Tiriti o Waitangi.​

Pēpi born in 2019, the year this initiative begun, will be celebrating their 21st birthday. Aotearoa is celebrating because we have been able to significantly reduce and almost eliminate inequities for tangata whenua.​ Aotearoa is celebrating whānau Māori flourishment, success, and equity. ​
Whānau are empowered. ​
​​
This vision birthed Generation 2040, a life-course approach to support whānau Māori, starting with Māori hapū māmā and pēpi Māori.

The Kōwae

The Best Start and Best Care Kōwae are electronic tools used at significant points across the life journey starting with pregnancy. These tools should be used with all whānau- Māori and non-Māori.


Clinical recommendations and the latest guidelines support consistent, comprehensive and equitable care.


Additional support is provided with built-in education, links to regionalised health pathways, links to useful websites, and a one-click e-referral tool.

Learn more

Best Care
Immunisations

Find out more about Best Start and Best Care Kōwae

Find out more

Poipoia, kia puāwai.

Supporting whānau to thrive

© National Hauora Coalition 2023

Designed and built locally in Aotearoa by

Poipoia, kia puāwai.

Supporting whānau to thrive

© National Hauora Coalition 2023

Designed and built locally in Aotearoa by

Poipoia, kia puāwai.

Supporting whānau to thrive

© National Hauora Coalition 2023

Designed and built locally in Aotearoa by